Website Promotion FAQ for Internet Marketing Strategy & powerful Net Presence

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What is Website Promotion?

As the name itself suggests, Directories organize Internet sites by subjects, so that the users can select a subject of their choice and browse through the list of resources in that category. Users have to tunnel their search until they reach the goal. Directories are built by human rather than by computer programs

What is Search Engine Optimization?

Optimizing your site for Top ranking "Search engine optimization" is the process of ranking your site on the Top ranking lists. Its the process of preparing and indexing your web site with Search Engines and Directories with the goal of achieving the highest possible rankings for a given keyword or phrase so that your web site is accessible to search engines and focused for a given keyword or phrase that will help and increase your chance of getting listed in Top ranking list and bring in Net traffic.

A search engine is termed as a 'Web Search Service', that uses tools that help to find information on the Internet. They are used to find something difficult to find on the World Wide Web! Search Engines are also called as 'Spiders' or 'Crawlers' that use programs, which crawl through websites and gather information about each site and creates a database of web pages. When a query is submitted, it scans the databases and provides a list of web addresses that matches your query.

Why should you submit website to Search Engines and Directories?

Traffic you receive from search engines is already targeted.Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have. Search engines are free to users and users know where and how to use them. Search engines are the number one way where users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web.

What is the difference between indexing and ranking?

A spider is a program used by a search engine to index the World Wide Web content. Spiders captures specific information about a page some capture the title and the first 1,000 characters of content, some captures the title and "description" meta tag, some look for only the keywords and some use the combination of all of these methods.

What is a Hit?

A page designed as an entrance or gateway page or welcome page to a website. Doorway pages are specifically created to rank high on search engines.

The recent study by Jupiter Media Metrix proves that search engine positioning generates a better return of investment than any other conventional form of marketing. Search engine marketing gives you a better return than television, radio, direct mail, print ads or trade shows.

Having a top ranking in a major search engine is like having a full page ad in the Yellow Pages in every major city of the world. Our clients have seen incredible growth in their sales as a result of being moved to the top of the search engines.

How do search engine listings compare to banner ads, bulk email, or affiliate programs?

A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, bulk email, and affiliate programs across a variety of target markets to determine which was most effective. In every situation, search engine listings came out on top. Consumers are 12 times more likely to purchase your products or services after finding your web site through a search engine than all these other programs combined!

The number of 'quality inbound links' to a website is termed as Link Popularity. The link popularity is determined by the number of web sites that are linking to your site, the similarity of the content on sites that offers link to your site. The other terms synonymous to Link Popularity are Reciprocal Links or Link Exchanges.

META tags are a very important HTML component if you wish to achieve good search engine performance. META tags provide these search engines with the title, description, and keywords of each page on your site.

Yes. These tags help search engines with placement. Without these tags, your site would not rank nearly as well.

No. The search engines can look at the source of a link and weight it differently from others.

Your pages must be built properly and they must be registered in various search engines, directories and link lists, in order to have maximum exposure. When we design a site, we carefully consider how to best maximize it's visibility to the search engines, crawlers, spiders and robots. We use special wording and keywords in the page title, page text and in special tags within the HTML code, which aren't visible to humans reading the page. These, and other techniques we employ, assist the automatic search routines of the crawlers, spiders and robots, such as those used by Alta Vista, to get your site listed properly. In addition, we provide a promotion service which will get your site or page registered in hundreds of search engines, link lists, directories.

We constantly improve the list of search engines, directories and other sites that we submit to. This involves appending and deleting sites from the list regularly. We will always submit your site to the most popular search engines, directories and other indices.

What exactly does your firm do for me?

We optimize your site to rank in the top 10 of the major search engines, for your desired keyword phrases. We specially fine-tune your pages to exactly match the criteria of the biggest search engines, giving them exactly what they look for in a top listing, based on the latest search engine intelligence. This is a very powerful formula!

Next, we submit your site to all of the major search engines manually. We then track each submission to make sure each engine picked up your site, and send you a detailed web site ranking report to show you exactly where you are positioned in the major engines.

We also help you with online marketing strategy. Search engines are only one part of all that we know about doing business on the Internet. We will pull out all the stops and share with you valuable tips and techniques that will increase your business's profitability, and make sure you avoid costly mistakes that cause others to lose time and money. You will receive direct advice, tested techniques, insider secrets, and honest feedback about your web site.

How long does this take? Will I see results right away?

Each engine indexes at a different rate, but as a general rule, you must allow at least 2 months before search engines will apply ranking to new content. In Google, most experts agree that new content is placed in a reserve for at least 4 months before it even has a chance to achieve good ranking. This is called the "Sandbox Effect". According to this popular theory, new web pages and links are placed in a "quarantine" for at least 4 to 6 months of evaluation before they are allowed to gain any top rankings.

This does take time, but before long there will be visitors arriving at your site from all directions!

What is spamming?